After quite a few partnerships this 12 months, FTX Buying and selling Restricted introduced on Thursday that it has partnered with the Mercedes-AMG Petronas Components 1 crew. In response to FTX, the connection will «span a number of racing seasons» and the FTX brand will probably be «highlighted» by each vehicles and drivers.
FTX cooperates with Mercedes F1 in a long-term partnership for a number of racing seasons
Effectively-known automobile manufacturers and world-famous racing groups are coming into the blockchain and cryptocurrency house in massive numbers this 12 months. Whether or not by way of promoting for crypto platforms or NFTs, widespread manufacturers and racing groups wish to get into the blockchain trade.
In late August, the Ferruccio Lamborghini Museum launched NFTs, Porsche entered the non-fungible token trade, and Motor Crew McLaren entered the NFT battle. NASCAR drivers have been selling crypto and have been requested to be paid in digital currencies as nicely.
On Thursday, FTX introduced that it’s working with the Mercedes-AMG Petronas Components 1 crew and that the partnership is long-term. Whereas we all know the FTX brand will probably be displayed by each Mercedes F1 drivers and vehicles, different sorts of FTX branding will probably be revealed throughout the upcoming Russian Grand Prix. The Components 1 race for the Russian Grand Prix with Mercedes F1 is to happen on Sunday, September 26th.
«FTX is happy to work with reigning Components 1 world champions and present crew leaders Mercedes-AMG Petronas to additional broaden our place because the main world cryptocurrency trade,» stated Sam Bankman-Fried, CEO and founding father of FTX, in an announcement that despatched to Bitcoin.com Information. Bankman-Fried added:
Underneath Toto’s management, your complete Mercedes-AMG Petronas Components 1 crew has centered on excellence and used improvements to develop into seven-time constructors’ champions. We look ahead to seeing Lewis Hamilton proceed combating for his potential eighth Components 1 world title for the rest of the 2021 season.
FTX is knee-deep in sport, Crypto Alternate brand is offered within the fleet of Mercedes-Benz vehicles of the F1 crew, storage
FTX took quite a few steps in 2021, elevating $ 900 million in a current Sequence B funding spherical. The corporate is knee-deep within the sports activities trade and lately launched a industrial starring Tremendous Bowl star Tom Brady and supermodel Gisele Bundchen.
FTX additionally grew to become the official cryptocurrency trade of the MLB as a part of a long-term contract with the skilled baseball outfit. Along with the logos that the Mercedes-AMG Petronas crew will put on, FTX logos will probably be displayed on the crew’s fleet of Mercedes-Benz vehicles.
«FTX will even have entry to Mercedes-AMG Petronas Components 1 crew members,» says the announcement. «Together with drivers Lewis Hamilton and Valtteri Bottas to broaden the attain of the FTX model to the worldwide Components 1 fan base by way of advertising and marketing initiatives.»
The corporate says Mercedes F1 and FTX will even uncover different initiatives sooner or later that will embody NFT assortment, FTX pay integration, and different ideas.
What do you consider FTX’s partnership with Mercedes F1? Tell us what you suppose on this matter within the feedback under.
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